Tim White
CEO, Founder
Marketing leader with experience driving global demand generation, product marketing, and operations for startups and enterprises. I build and mentor high-performing teams, launch products, and align marketing with sales to accelerate growth through SEO, AEO, and GEO strategies.
Articles by Tim White
AI Search Visibility: The New Core SEO KPI (and How to Measure It)
Clicks and rankings stopped telling the full story the moment AI started answering questions for buyers. AI Search Visibility is the KPI that fills the gap. Here is how to measure it and how to move it.
February 27, 2026
AEO Explained: Why Your Brand Needs It Now
Buyers now ask ChatGPT the questions they used to type into Google. Answer Engine Optimization is the work of becoming the answer, not just a blue link. Here is what changes, and what to do about it.
February 26, 2026
AI Search Competitor Analysis: Track Your Rivals’ Visibility and Win
Your competitors may already be the cited source in ChatGPT, Perplexity, and Google AI Overviews. Here is a step-by-step way to find out, measure the gap, and close it.
February 25, 2026
Top 11 Generative Engine Optimization Tools in 2025
Eleven GEO tools that track how ChatGPT, Gemini, Claude, and Perplexity surface your brand, with notes on which one fits which team.
February 11, 2026
Introducing WildSEO 2.0: Visibility in the Age of AI
WildSEO 2.0 moves beyond Google indexing. It tracks how AI models describe, recommend, and cite your brand across ChatGPT, Gemini, Claude, and Perplexity.
February 3, 2026
Top 10 Answer Engine Optimization Tools in 2025
The AEO tool market is crowded and most of it is repackaged rank tracking. Here are the ten platforms worth a closer look in 2025, scored on what they actually measure inside ChatGPT, Gemini, and Perplexity.
January 28, 2026
How to Make ChatGPT Use Your Content as a Source
ChatGPT does not cite marketing copy. It cites pages that read like documentation: clear definitions, dated facts, named sources. Here is how to write content the model trusts.
January 19, 2026
SEO vs AEO vs GEO: How to Rank Across Google, ChatGPT, and AI Search Engines
SEO, AEO, and GEO each cover a different layer of how buyers find brands today. Here is how they fit together, and how to write content that ranks on Google and gets cited by ChatGPT, Gemini, and Perplexity.
January 7, 2026
