Learn how to appear in generative answers from ChatGPT, Gemini, and Perplexity. Explore Generative Engine Optimization and AI search visibility tactics.
Buyers now ask ChatGPT the questions they used to type into Google. Answer Engine Optimization is the work of becoming the answer, not just a blue link. Here is what changes, and what to do about it.
Tim White•Feb 26
Your competitors may already be the cited source in ChatGPT, Perplexity, and Google AI Overviews. Here is a step-by-step way to find out, measure the gap, and close it.
Tim White•Feb 25
SEO, AEO, and GEO each cover a different layer of how buyers find brands today. Here is how they fit together, and how to write content that ranks on Google and gets cited by ChatGPT, Gemini, and Perplexity.
Tim White•Jan 7
