Ephemeral Content Strategy

An Ephemeral Content Strategy involves creating and sharing content that is only available for a short duration before it disappears. Popularized by platforms like Snapchat, Instagram Stories, and Facebook Stories, ephemeral content is typically casual, engaging, and designed to encourage quick interaction from viewers. This strategy can help brands boost engagement, create a sense of urgency, and provide a more authentic glimpse into their world, fostering closer connections with their audience.