Zero-click Searches

Last Updated: February 16th, 2024
Zero-click Searches are search engine results that provide the answer directly at the top of the search results page, so that the user doesn't need to click through to a website to find the information they're seeking. This can include answers in featured snippets, knowledge panels, and instant answers. While convenient for users, they can reduce traffic to websites, posing challenges for webmasters and marketers.

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