YMYL (Your Money or Your Life) Pages Optimization focuses on enhancing pages that could potentially impact a person's future happiness, health, financial stability, or safety. Given the high stakes of accurate and trustworthy information in these areas, search engines like Google place extra emphasis on the expertise, authoritativeness, and trustworthiness (E-A-T) of these pages. Optimization strategies include ensuring content is created or reviewed by experts, citing reputable sources, maintaining up-to-date information, and showcasing positive reviews or testimonials to build credibility.
