User Generated Content (UGC)

User Generated Content refers to any form of content—text, posts, images, videos, reviews, etc.—created by users or customers, rather than brands or professionals. UGC is highly valued for its authenticity and has become a significant factor in online marketing, social media, and SEO strategies. It can enhance engagement, build community, provide social proof, and improve content diversity, playing a crucial role in influencing consumer behavior and search engine visibility.