Glossary

Structured Data

Last Updated: January 28th, 2024
Structured data is a standardized format for providing information about a page and classifying the page content. It helps search engines like Google understand the content of your site and provide more informative results.

Reasons to Use Structured Data

  • Enhancing SERPs Visibility: Structured data can lead to rich snippets which stand out in search results.
  • Improving SEO: Helps search engines index your site more effectively.
  • Boosting CTR: Rich snippets often have higher click-through rates.

Examples of Structured Data

  • Schema Markup: A popular vocabulary for structured data.
  • JSON-LD, Microdata, RDFa: Different formats for embedding structured data.
Implementing structured data correctly can significantly impact your site’s performance in search results, leading to better visibility and user engagement.

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