Social signals refer to the collective shares, likes, and overall social media visibility as perceived by search engines. These activities contribute to a webpage's organic search ranking and are considered as part of the search engine's algorithm for ranking pages. While the direct impact of social signals on ranking is subject to debate, they undoubtedly reflect user engagement and the popularity of content. High social signal counts can imply content validity and relevance, indirectly boosting SEO by driving traffic and enhancing brand visibility and recognition online.
