Quality Raters Guidelines

The Quality Raters Guidelines are a set of criteria provided by Google to human evaluators, guiding them in assessing the quality of search results. These guidelines help ensure that Google's algorithm changes lead to improvements in the search results. Evaluators look at factors like expertise, authoritativeness, trustworthiness (E-A-T), page quality, and content relevance. While the ratings don't directly impact rankings, they inform Google's algorithm improvements.