Pogo-sticking occurs when a user quickly navigates back and forth between a search engine's result pages (SERPs) and the websites listed in those results. This behavior typically indicates that the user did not find what they were looking for on the initial pages they visited and is continuing their search for more relevant or satisfactory information. Pogo-sticking can be a negative signal to search engines, suggesting that the content on the visited pages may not be adequately fulfilling user queries or providing a good user experience. It's important for website owners to monitor and reduce pogo-sticking by improving content relevance, page loading speed, and overall site usability to better meet the needs of their audience and enhance SEO performance.
