Glossary

Link Bait

Last Updated: February 16th, 2024
Link Bait is content created with the specific intention of attracting inbound links from other websites. This can include viral videos, infographics, comprehensive guides, or any content that is highly informative, entertaining, or controversial enough to encourage sharing and linking. The purpose of link bait is to increase the number of backlinks to a website, thereby improving its authority and rankings in search engine results pages (SERPs).

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