Intent Matching

Last Updated: February 16th, 2024
Intent Matching refers to the process of aligning website content with the underlying intent of search queries. This involves understanding why users are conducting specific searches—whether they seek information, desire to make a purchase, or are comparing products—and tailoring content to meet those needs. Effective intent matching improves content relevance, enhances user satisfaction, and increases the likelihood of higher search engine rankings by closely aligning with the searcher's goals.

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