What is a Broken Link? A Broken Link is a hyperlink that leads to a non-existent page. Managing broken links is crucial for maintaining site quality and user experience. Fixing Broken Links: Regularly audit your site to identify and fix broken links. This can be done manually or with the help of tools designed to scan for broken links. Repairing or removing broken links can improve the user experience and help search engine crawlers index your site more effectively, supporting your SEO efforts.