Branded Keywords

What are Branded Keywords? Branded Keywords are keywords incorporating a brand's name. They are vital for capturing search traffic already interested in the brand, enhancing visibility and conversion. Optimizing for Branded Keywords: Ensure your website and content strategy include your brand name and variations of it. Monitor branded keyword performance to understand how users search for your brand and optimize your content to meet their intent. This can improve your search engine rankings for branded searches and increase the likelihood of conversion.