BERT Algorithm (Bidirectional Encoder Representations from Transformers)

The BERT Algorithm is a breakthrough in natural language processing (NLP) technology developed by Google. It enables a more nuanced understanding of the context of words in search queries, significantly improving the accuracy of search results. BERT processes words in relation to all other words in a sentence, rather than one-by-one in order, allowing for a deeper understanding of the intent and meaning behind searches. This has implications for SEO, content creation, and the overall user search experience.