Glossary

Behavioral Metrics

Last Updated: February 16th, 2024
Behavioral Metrics in the context of digital marketing and web analytics refer to data points that indicate how users interact with a website or application. These metrics can include page views, bounce rate, average session duration, click-through rate (CTR), and conversion rates, among others. They are crucial for understanding user engagement, optimizing website design, and improving content to meet the needs and preferences of the target audience. By analyzing behavioral metrics, businesses and webmasters can make informed decisions to enhance user experience and achieve specific marketing goals.

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