Anchor Text

What is Anchor Text? Anchor Text is the visible, clickable text in a hyperlink. Its proper use is vital for SEO, as it provides context to both users and search engines about the linked page. Improving SEO with Effective Anchor Text: Use descriptive and relevant anchor text that gives users and search engines an accurate idea of the linked page's content. Avoid over-optimizing with generic text like "click here" or using the exact same anchor text repeatedly, which can be seen as manipulative by search engines.