Glossary

Dofollow vs. Nofollow

Last Updated: February 16th, 2024
Dofollow and Nofollow are attributes that can be added to hyperlinks to influence search engine crawling and indexing behavior. A "dofollow" link is a standard hyperlink that allows search engines to follow it and pass on link equity (or "link juice") to the linked webpage, potentially improving its ranking in search engine results. In contrast, a "nofollow" link instructs search engines not to follow the link or pass on link equity, often used for untrusted content or to prevent endorsement of the linked page. Understanding and strategically using these attributes can significantly impact SEO and site authority.

More From the Glossary

Dive into the language of SEO with our comprehensive glossary, designed to demystify the jargon and empower your WildSEO experience.

Ready to get indexed?

Get started with WildSEO today.

Get started for freearrow

Sign in with Google Search Console • No credit cart required

Review images
Loved by 250+ entrepreneurs and SEOs
lottie-star