Structured data is a standardized format for providing information about a page and classifying the page content. It helps search engines like Google understand the content of your site and provide more informative results.
Reasons to Use Structured Data
- Enhancing SERPs Visibility: Structured data can lead to rich snippets which stand out in search results.
- Improving SEO: Helps search engines index your site more effectively.
- Boosting CTR: Rich snippets often have higher click-through rates.
Examples of Structured Data
- Schema Markup: A popular vocabulary for structured data.
- JSON-LD, Microdata, RDFa: Different formats for embedding structured data.
Implementing structured data correctly can significantly impact your site’s performance in search results, leading to better visibility and user engagement.